Mailing List

Mailing Lists and Email Marketing

How do you keep in touch with your customers? How much time does it take, and could you be doing it more effectively?

Email is a practical way to keep customers informed, share news and maintain relationships. Whether you send regular newsletters, announce new products or services, or need to contact a particular group of customers, we can help you establish a mailing system that makes the process easier.

We can configure established email marketing platforms such as Mailchimp, or develop a bespoke solution integrated with your website when your requirements call for something different.

• Save time. Prepare a newsletter or announcement once and distribute it to your chosen recipients in a single operation.
• Keep subscriber details up to date. Allow subscribers to manage their own details and preferences, reducing the administrative work involved in maintaining your mailing list.
• Integrate with your website. Allow visitors to subscribe through your website, with a consistent experience that fits naturally with your branding.
• Reach the right audience. Organise subscribers into groups so that you can send relevant information to particular customers, rather than sending every message to everyone.
• Automate routine communications. Use your mailing list to share newsletters, company news, product announcements, seasonal greetings, service updates and important notices.
• Build a solution around your business. For Greytown Country Market, we developed a bespoke mailing system that allows the site owner to email all registered stallholders or just those booked in for the next market event. This avoids the need for a separate email marketing platform and makes it easy to contact exactly the right audience.

• Understand engagement. Depending on the platform and configuration, access reporting on deliveries, opens, clicks and other measures that help you understand how recipients respond.
• Manage subscriptions responsibly. Provide straightforward ways for people to subscribe, update their preferences and unsubscribe, helping you maintain a useful, well-managed list.

A mailing system that works for your business. We can help you choose and configure an appropriate platform, integrate it with your website or develop a bespoke solution around your needs. Whether you require occasional announcements, regular newsletters or targeted communications to specific groups, we can help you make keeping in touch less time-consuming and more effective.