Greytown Country MARKET

They Greytown Country MARKET is held 6 times a year at Stella Bull Park in Greytown. The website caters for 3 distinct audiences:

• The general public who want to know why they should attend the market and how to get there.
• The stallholders who will book and pay for a stand at the market.
• The managers – known as “The Info Team” – whose role it is to co-ordinate the many stallholders and their needs, to ensure a series of successful events.

The CRM provided on the Greytown Country MARKET website is used to manage the needs of stallholders and organisers. We used a “forms-based” approach to manage the information requirements and ensure that the particular elements are processed in the correct way.

This means that the right stallholders get charged the right amount at the right time for the events they have booked.

As bookings took off, we added a “Waitlist” function that allows stallholders to register an interest in a fully-booked event. If places become available through cancellations, the relevant stallholders can be alerted.

The CRM also manages an e-mail announcement mechanism. It was agreed that MailChimp was “over-the top” for the requirement and we built a simple tool to enable bulk emails to be prepared and sent to all stallholders.

As an added benefit, the site also manages a webpage for each stallholder. Many stallholders do not want to maintain their own website, so the Greytown Country MARKET provides them with the publicity they need to inform their customers about the available products. We set this up using the information already stored and enabled editing so that the stallholder can modify their own page.

We compiled an online guide which provides stallholders and the Info Team with instructions and illustrated examples for using the system.