Human Resources Institute of New Zealand

Human Resources Institute of New Zealand (HRINZ) has been working with Avalon Marketing and Website Design Ltd. (Avalon) since 2018.  In June of 2018 we asked Avalon to create a website to house our Human Resources Magazine, as part of HR News – our hub for the latest human resources news and information.  We are delighted with the results.  Avalon designed a very attractive website which is easy to use – HRINZ members have commented favourably on how easy the site is to navigate, the clear, minimalistic design and the accuracy and speed of the search engine.  HRINZ staff are now able to easily upload and manage content for both the HR News articles and the Human Resources Magazine via the user-friendly Content Management System (CMS) which is the backbone of the site. 

The site is also “responsive” i.e. it can be read on smartphones, tablets, laptop and desktop computers alike.  The site provides member-only access to the current and four most recent issues, whilst providing public access to previous issues with a fully integrated “search” function.  Articles in current issues are key-word tagged, which has meant that the content is easy to search and helps to improve SEO (Search Engine Optimisation).  An “HR News” page was created as part of the site to provide topical industry news and ensure new content regularly appears on the website – this also helps us to maintain our Google ranking. 

We found Avalon a pleasure to work with.  They quickly understood the brief and made informed suggestions about how the website could be developed.  Their combination of technical and usability expertise informed our planning and helped us consider the options.  We were regularly updated during the development process and the project came in on-time and to-budget. 

At HRINZ, we invest in technology only where it is an enabler for business improvement.  At the start of the project, we identified what success would look like, and how the new website should benefit the organisation.  In the days following go-live we have been pleased to see a record number of new subscribers to the magazine