Speaking from a statistical point of view, there will always be a very fortunate minority who have escaped the trauma of spam email through sheer good luck. The rest of us have to use sound “good measures” and take practical steps to stop the onslaught and the regular daily influx into the in-tray. But even “good luck” can run out at any time without any warning and is a poor aproach to prevention.
So it’s fair to say that we can all benefit from understanding the precautions we can take to reduce or ideally, stop spam e-mail.
You’ll have noticed that we decline to put our email address on a webpage. Broadcasting your email address to your customers may be useful from a marketing point of view, but to spam bots and people who gather email addresses is not.
The approach we recommend is using a form such as you’ll see on our site, in which you invite the visitor to enter their details, hit the button and an email gets sent as a result. The visitor gets confirmation that this has happened. In this way, you’re not advertising your address but you’re still maintaining that touch-point with your customers. Forms can be setup in a whole variety of ways, and you can see a simple example on our contact page, but you can of course add all sorts of embellishments, bells and whistles in either contact and the information you are gathering, or indeed in format or appearance and how you want that page to look. Indeed, any form of information capture can benefit from using a form, suitably set up and dressed to do the job you want.