It was the great management thinker, Peter Drucker, who famously said “If you can’t measure it, you can’t improve it.” The concept has been supported by American statistician W. Edwards Deming, who quipped: “In God we trust, all others must bring data.”
We subscribe to the same school of thought and it is important to us that you are able to see the impact of your investment with us. All our projects are supported by clear methods of measuring the impact and for websites the recommended measure is using Google analytics. You need to know what benefit is arising from the investment you are making and, to that end, we prepare a report at agreed intervals to show you the impact that your website is having. The report looks at the number and distribution of the visitors to your website and shows what’s interesting them – and helps you decide what works and what doesn’t work. We will send this report to you by email and it will be in a form that can be printed or displayed on-screen. If we are supporting your social marketing effort, our report will include feedback from the social marketing mechanisms we’re using, for example Facebook “Insights”. For the larger sites or for clients with more complex requirements, we will maintain and share with you a dashboard showing the various perspectives of the work we are doing for you. The dashboard can be shared on a private webpage which will be password protected and available only to authorised personnel.